Job Description

We are seeking a Digital Marketing/Social Media/YouTube/Branding Specialist to join our team! You will be responsible for gathering and analyzing key market information, as well as identifying areas of improvement to increase company revenue and brand. We are a high-end construction company seeking a talented and results-driven Marketing Expert to elevate our brand presence and connect with luxury clients. This role requires a creative individual with expertise in video editing, social media campaigns, content publishing, branding, and public education. The Marketing Expert will play a vital role in creating a You Tube channel to educate the public, showcase our craftsmanship, and expand our reach.

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Responsibilities:

• Conduct market research to determine potential of products and services.
• Content Creation and Publishing. Produce, edit, and publish engaging video content that highlights our luxury construction projects and public education initiatives. Develop high-quality marketing materials, including brochures, presentations, and client  portfolios.. Manage content calendars to ensure consistent publishing across all platforms.
• Social Media Campaigns: Plan, design, and execute social media campaigns to promote our services and projects. Manage our presence on platforms such as Instagram, Facebook, Linkedin, and Pinterest. Track engagement metrics, analyze results, and adjust campaigns for maximum impact.
• You Tube Channel and Public Education: Create and launch a You Tube channel focused on educating the public about luxury home construction trends, and craftsmanship. Develop a content plan for video tutorials, project showcases, and behind-the-scenes footage
• Brand Development: Build and maintain a cohesive luxury brand identity. Collaborate with photographers and designers to create visually appealing content. Ensure all branding efforts align with our values of quality, exclusivity, and craftmanship.
• Digital Marketing Strategy: Manage and optimize the company website to reflect the high-end nature of our services. Implement SEO/SEM strategies to improve visibility and attract target clients. Create targeted email campaigns to engage clients and drive leads.
• Performance Analysis and Reporting: Track and measure the effectiveness of marketing campaigns. Provide regular reports on key performance(KPIs) and suggest areas for improvement.
• Client and Partner Engagement: Develop marketing strategies to attract and retain high-value clients. Network with architects, designers, and luxury real estate professionals to expand our reach.                                               
• Perform analysis of market strengths, weaknesses, opportunities and threats
• Development and implement innovative marketing campaigns
• Translate complex data into simple graphs and text
• Compile and present data for other departments

​Qualifications:

• Bachelor's degree in Marketing, Communications, or related field .
• 2+ years of experience in marketing, ideally in luxury construction, real estate, or design industries
• Familiarity with tools like Google Analytics, Canva, Adobe Creative Suite, and Hootsuite.
• Video Editing: Proficiency in tools such as Adobe Premiere Pro, Final Cut Pro, or equivalent software.
• Content publishing. Experience with content calendars, publishing tools, and tracking engagement metrics.
• Digital Marketing: Strong knowledge of SEO/SEM, Google Ads, and website optimization.
• You Tube Management: Familiarity with You Tube content creation, analytics, and optimization for audience growth.
• Strong communication and presentation skills
• Ability to work well in teams.

Claudia Morrill Personnel, Inc. is hiring: Digital Marketing/Social Media/YouTub

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